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Perfect Personalised Gifts, a Leeds-based manufacturer and retailer of custom gifts, was looking to re-focus on the corporate market to counter a slowdown in demand from personal customers. Specialists in creating bespoke gift items, PPG design, manufacture and despatch from a workshop in Leeds and have traded successfully on sales channels such as Not On The High Street, Etsy and Amazon Handmade.
However, with discretionary spending squeezed, gifts are sometimes regarded as ‘non-essential’ by many personal customers, who are dealing with a cost of living crisis. The gift and home sector is also a very competitive price market, and the commissions charged by some channels can be as high as 35 per cent.
In response, PPG wanted to extend the reach of the business and offer personalised, branded merchandise for the corporate market. Their new proposition works with an order quantity as small as one, appealing to businesses of all sizes.
They asked Air Websites to develop a site for their new venture, Perfect Branded Gifts, and the need to move quickly was key to the whole project.
Recognising the time constraints, we suggested a quote-based design would provide the fastest route to market for PBG, rather than a full Ecommerce site. Using the existing Perfect Personalised Gifts website as a starting point, the development team created a customised Shopify site with 19 separate product pages showcasing PBG’s range of personalisable products.
We used the Matrixify app to make the bulk importation, migration and updating of products and inventory levels much more efficient. The initial build was completed within two weeks, and a soft launch allowed PBG to begin trading immediately.
Since the site’s launch we have also built out compelling landing pages on a monthly basis, each focusing on a specific product range or key event in the sales calendar.
The site is already performing far above the client’s expectations, with traffic levels and conversions growing dramatically since launch. New corporate clients include car retailer JCT600, Bradford Bulls RLFC, Campuslife, Movin Legal and Leeds homelessness charity Simon on the Streets.
The speed with which the business has taken off has allowed PBG and Ascensor to start work on a conversion-focused Ecommerce Shopify site, which is expected to launch in the coming months.
We have worked with the team at Ascensor since 2014. They have always been a huge part of our continued success online, assisting us with new websites and marketing. They take the time to really get to know us and our brand values. The team listen to us and work with us to bring to fruition our goals and vision. We wouldn’t work with any other digital agency – they are the best at what they do.
Kathryn Wright, PBG founder
