Menu
Close
Established during lockdown, The Craft Agent is an export specialist agency, helping independent breweries and craft drinks companies get their products out into the world.
Following an exciting rebrand, The Craft Agent were eager to showcase their expertise and client success stories on a brand-new Air website that would act as a powerful tool in building trust and recognition for the brand and promote their services to new clients.
Air Websites’ starter package powered by Webflow was the perfect hassle-free, cost-effective way to get The Craft Agent’s business online, offering all the benefits of a unique website without the cost of a bespoke site.
It was essential that The Craft Agent’s new Air website demonstrated their expertise, industry knowledge and past experience to share with potential new clients and firmly cement the business as a leader in craft beverage export.
We integrated an interactive map into the site pinpointing their export locations to emphasise their excellent track record and worldwide contacts.
Similarly, a dedicated ‘Case Studies’ page highlights the brands the team have worked with, demonstrating real-life success stories and working to increase engagement on the site.
The whole site is designed to convert; Air takes a conversion-focused approach to encourage users to interact with the site and ensure site visitors can find the information they need quickly.
Call to action buttons, images for visual impact and maintaining a strong brand throughout helps build trust and establish The Craft Agent as the go-to experts in beverage import and export.
The Craft Agent’s new Air site provides a perfect platform on which they can scale their business. The Craft Agent can now manage their site easily themselves with Webflow’s cloud-based content management system (CMS). With no technical knowledge required, their team can quickly update or edit content, add case studies or news with just a few clicks.
All Air websites are fast, reliable and secure for peace of mind and an outstanding user experience - another aspect of building brand trust and an excellent way to encourage conversions on site.
We are thrilled with our new website! It represents our new brand beautifully and showcases who we are to drinks companies and importers alike, giving our clients more reach and visibility across the globe. Ascensor have created us a solid platform for all the growth we're planning in the coming months and years, and we’re already seeing results! Within the first couple of weeks after launching, we’ve had a previous client get back in touch, three new importers contacted us about our portfolio and we've definitely seen an uptick in activity for our clients AND ourselves. Thank you Ascensor!
Anj Cameron, Marketing Director at The Craft Agent
